#Youview tv review tv

While YouView applied the argument that they did not have a similarity with Total’s trademark, Justice Floyd backed the original decision of the Trade Marks Registry, as Paul Gordon of Willans LLP Solicitors (representing Total) said of his side’s current victory: “Our client has done the right thing in defending a brand that is pivotal to their business and is legally theirs. YouView have been operating as a concept (run as a joint venture between companies and broadcasters such as the BBC, ITV, Channel 4, Channel 5, Arquiva, BT, and TalkTalk) since 2010 (despite only launching their first set-top-box this summer), but it is claimed that Total registered the trademark for ‘YOUR VIEW’ in 2009, and described as interfering with YouView’s pre-launch claims to the Trade Marks Registry that even included ‘lower case’ forms, such as ‘youview’. (an English telecommunications company), though the combination service claim they have no intention of giving up their platform’s name, and will continue to appeal until it is impossible to change the decision.

#Youview tv review tv

Developing free-to-air terrestrial and online viewing platform YouView, a modified Freeview set top box venture headed by Lord Alan Sugar (The Apprentice), has taken a knock to their chances of success in the competitive TV service market, after losing a battle in court over the rights to the name which is claimed to have already been trademarked.Īs a result of the decision by Justice Floyd in the High Court in London (England) last Friday, the service could be forced to give up its name after it was found that YouView is ‘confusingly similar’ to a trademarked slogan ‘Your View’ from Total Ltd.