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(The few thousand or so that probably use this app are a drop in the bucket among the tens of millions of Spotify users, & would have no direct impact on the rates Spotify is able to get for advertisements.) This is simply an argument that continues to pit artists against technology, even when they have no dog in the fight.Here we go, Spotifree Alternatives and Similar Software. So ultimately this shouldn’t affect artists one bit. Hyperfocusing on this sort of thing is terrible business sense. It’s kind of like wasting time & resources building a wall that’s going to keep seeds off the drive way (which, of course, hamstrings parking, is probably an eyesore, etc… unintended consequences), instead of just letting them fall where they fall & focusing on your successes. Thinking about it on a 1-to-1 basis & being overly concerned with the minority of ad-blocking consumers shows a general misunderstanding of how advertising works & a poor concept of tech resource prioritization. You just want to make sure you get your coverage. It’s not a transaction… users aren’t paying for music by watching ads, advertisers are paying for music in exchange for potentially exposing their brands to consumers.Īnd advertising is & always has been more like spreading seed for grass… you’re not guaranteed that every seed is going to take hold, or even land on fertile ground. What’s interesting here is… the model is that you offer the content for free, & while you have the consumer’s attention, you display ads. Yes, as a consumer, I think that makes them more annoying than ads in any other medium. But it’s intrusive and disruptive in a way that ads in other mediums (like magazines or billboards) simply can’t be. It’s just advertisers doing their jobs, and their creativity can even be impressive (like with Ava on Tinder).

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On Tinder, a number of people at SXSW got matched with a cute girl - then, after the user had a chance to get sincerely excited about the possibility of a hot date, the user discovered that the cute girl was actually just a bot promoting the movie Ex Machina. You go to a website and unexpectedly get an autoplaying ad video – before you do what you came to the website to do, you have to spend time to find the pause button to make it stop.

They don’t invade your “personal space”: a billboard may be targeted to your demographic, for example, but it isn’t targeted specifically to you – it doesn’t recognize what you were just talking about with your best friend in the car and then deliver related content.Ĭompare other ad forms to internet advertising, where advertisers have unparalleled options for specifically interfering with you, personally.

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The commercial break in a TV show lets you check your email, get a drink, go to the bathroom without missing what you actually want to see you can watch them if you want, but you can effortlessly tune out.ģ. They don’t interrupt what we’re doing, except in limited, specific, and expected ways. Consider magazine ads: most people can determine whether a page is an ad or substantive content in less than a second, and flip through ads without even really registering their content.Ģ. They are typically delivered in standard, expected formats so that we are able to become accustomed to them – and learn to mentally filter them out. People generally accept ads in TV, magazines, radio, billboards, etc.